Nextin Research by MarketPlace
A pulse on category-specific consumer trends with a future-facing view, Nextin Research™ helps food, beverage, pet, and supplement industry professionals anticipate what’s next.
Ready-to-use research.
Visionary insights.
Revelatory insights connecting consumer, supply chain, and market dynamics
Ready-to-use data and charts ready to pull into your next presentation or report
Raw and normalized data sets for further analysis by your team or ours
Anticipating what’s next with innovation insights and ideation starters
What’s Inside
Here’s what to expect within each Nextin Research Package
Visionary Insights
An insights-rich report that connects the dots between our proprietary consumer research, supply chain and nutrition science perspectives, and innovation possibilities through deep data analysis and innovation insights.
Consumer Trend Charts
A full set of PowerPoint charts comprising the survey questions included in the data set.
Simply drag and drop into your next presentation. Embedded data allows you to adjust chart sizing and styles in a snap.
Comprehensive Data Sets
Raw data from the consumer survey, useful for those who have data analytics capabilities or resources.
Summary tables are also included for quick reference.
Expert Perspective
Consumer research design and analysis is conducted by specialists who work in the pet, supplement, food, and beverage categories across B2B and consumer segments. We know what to look for so you don’t have to.
Market Specialization
Since 2002, we’ve been helping food, beverage, pet, and supplement brands anticipate what’s next. Our category strategists are deeply engrained in these markets, from upstream supply chain to consumer experience.
Full-Circle Perspective
Engaged in B2B and CPG businesses for a comprehensive understanding of the supply chain, we connect insights to ingredients to innovation to market.
And because we’re integrated within the B2B supply chain, we understand the ingredients, technology, and innovation that make it possible for CPG products to deliver what consumers seek.
Informed Curiosity
Strategy-led and emotionally intelligent, we connect our category specialization in pet and human nutrition—food, beverage, treats, supplements, and beyond—with the needs of those who are shopping these categories.
So, we ask better questions to build a more informed perspective of the future.
Nextin Data is Grounded in
Representative Sample Sizes
Samples are balanced for U.S. census by region prior to survey screeners, at numbers that allow for further analysis and data slicing while maintaining a representative sample.
Reliably Sourced Consumer Panels
We engage consumer panels through our sampling partner, Dynata. The largest first-party data company in the world, Dynata has been in business since 1970.
Consumer-Centric Research Design
We explore industry topics through a consumer lens, with consumer language.
Strategic Screeners
Our screening criteria concentrates sampling on product decision-makers, purchasers, and consumers in the category being explored.
Informed Analysis
We explore consumer segments and data slices to uncover shifting and emerging trends in food, beverage, supplement, and pet categories.
Revelatory Research
Nextin’s forward-looking consumer trend data and insights help you stay ahead in your category by connecting consumer needs, psychographics, and behaviors with product development, supply chain, and market intelligence.
Always looking to the future, Nextin Research helps supplement, pet, and food and beverage professionals anticipate what’s next.
Innovation Insights
Nextin Research keeps the pulse on current and emerging supplement, food, beverage, and pet trends. Decidedly future-facing, Nextin connects the dots between consumer research, nutrition science innovation, and the future of our integrated categories.
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Product Protocepts
More than identifying emerging trends, we bring them to life through protocept renderings.
Protocepts are virtual mockups of product packaging based on innovation concepts that we define and develop.
- Product type
- Potential claims
- Ingredient callouts
- Flavor
- Functionality
- Faux brand name
Interested in protocepts of your own? We can work with you to define and develop protocepts that help your customers and company envision the future.
What’s next in
Supplement Trends & Future Insights
Look ahead with this deep dive into supplement consumer motivations, aspirations, and behaviors.
Nextin’s Supplement Trends research taps into new and evolving supplement trends, including crossover with functional foods and beverages. Dive into growing supplement need-states, delivery systems, ingredients, and more to inspire your innovation roadmap and go-to-market strategies.
Pet Trends & Future Insights
Stay ahead of pet category trends with an immersive perspective of U.S. pet parents informed by our survey of dog and cat owners.
Nextin’s Pet Trends research package includes an insights-rich 42-page report, presentation-ready charts and tables, and a comprehensive data set. Dig into the consumer perceptions and purchases of pet food, treats, and supplements.
Nextin Research Subscriptions
Stay ahead with Nextin Research subscriptions. Available by category or comprehensively, be the first to receive new data and insights when you subscribe.
Subscriptions available for:
- Dog and Cat
- Supplement and Ingredient
- Food and Beverage
- Health and Nutrition, including food, beverage, supplement, and ingredient research
What’s next in your category?
Look ahead with Nextin news
Nextin Research by MarketPlace helps supplement, pet, food, and beverage professionals look ahead to get ahead, connecting them with what’s next.
Nextin™ is the source of ready-to-use, future-facing insights for supplement, food, beverage, and pet businesses from the category specialists at MarketPlace™.