Pet Trends: Insights Report, Charts, & Data Package
Stay Ahead of Pet Trends, Anticipate What’s Next
Nextin Pet Trends Research arms you with the data and insights you need to lead in the highly competitive pet space.
Anticipate the pet food, pet treat, and pet supplement trends shaping the companion pet market. From the need-states pet parents prioritize to the product attributes and personal values that influence purchases, Nextin uncovers the consumer motivations that are shaping the future of the pet market.
Designed to help you identify white space and anticipate pet industry trends and growth opportunities, this Nextin research package maps the unseen connections between consumer insights, product innovation, and growth opportunities in the pet space.
Comprehensive Pet Trend Intelligence: What’s Included
The Insights: 42 pages of rich insights looking to the future of the pet category. Grounded in consumer research and looking to the future, this Nextin pet report is designed to power product development, ingredient innovation, investment strategies, and brand positioning.
The Charts: 37 editable PowerPoint charts and stylized tables—ready to drop into your next executive, client, or buyer presentation.
The Data: Full access to raw data (.CSV) and summary tables (.XLSX) from our 2024 pet survey, enabling your team—or ours—to conduct deeper analysis tailored to your business objectives.
Trusted by Leading Brands, Retailers, and Pet Industry Associations
Backed by over two decades of expertise from MarketPlace, Nextin Research delivers forward-looking pet market insights designed to power innovation, sharpen go-to-market strategies, and inform executive decisions. Our insights are sourced by leading industry media and associations, including the National Animal Supplement Council (NASC), Global PETS, Petfood Forum, Petfood Industry, Pet Food Processing, SupplySide, IPA, and more.
Stay ahead of the trends and anticipate where the market is headed with consumer research and market insights from Nextin Research.
Insights Report Table of Contents
Pet Trends & Market Insights
a Nextin Research Trend Report
TABLE OF CONTENTS
Introduction and Methodology
- Introduction
- Methodology
Meet the U.S. Pet Parent
Nextin Pet Market Insights
- The Multifaceted, Multi-Channel Pet Parent
- Pet Product Purchases
- Shopping Behaviors and Information Sources
- Ingredients That Influence Perception
- The Biotics Bump
Dog Spotlight
- Decision-Making for Dogs: Canine Category Priorities and Drivers
- Purchase a Variety of Dog Treats
- Consider These Factors When Selecting a Dog Food
- Feed a Variety of Dog Food Types
- May Feed Their Dogs Supplements
Cat Spotlight
- The Cat-egory Close Up: Feline-Focused Motivations and Behaviors
- Purchase a Variety of Cat Treats
- Consider These Factors When Selecting a Cat Food
- Feed a Variety of Cat Food Types
- May Feed Their Cats Supplements
Pet Supplement Spotlight
- Pet Supplement Purchasers: The Early Adopters of the Pet Category
- Benefits Guide Purchase Consideration
- The Influence of Ingredients
- Biotics and Phages, Today and Tomorrow
- Botanicals, Antioxidants, and the Power of Messaging
- Pet Product Information Sources and Retail Channels
- Pet Supplement Purchaser Subsegments
- Brick-and-Mortar Shoppers
- Online Shoppers
- Digital Marketing Channels for Pet Health Info
- The Cat Supplement Subsegment
- The Dog Supplement Subsegment
Questions? Get in touch.
Index of PowerPoint Charts & Tables
Nextin Research Pet Trends & Market Research
37 PowerPoint Charts Plus Data Tables
Pet Parent Attitudes, Preferences, and Lifestyles
- Pet Ownership, U.S. Households
- Responsibilities for Pet Product Purchase Decisions
- Information Sources for Pet Health and Wellness
- Ingredients Associated with Pet Health Benefits
- Familiarity with Functional Ingredients
- Ingredients Researched, Prior 12 Months
- Attitudes Regarding Ingredients in Pet Nutrition Products
- Attributes that Inspire Confidence in Pet Supplements
- Quality Indicators in Pet Supplements
Dog Data: Food, Treats, Need-States, and Ingredients
- Dog Data: Food, Treats, Need-States, and Ingredients
- Most Commonly Purchased Types of Dog Food
- New Dog Food Purchase Considerations
- Dog Treats Purchased, Prior 12 Months
- Need-States Motivating Dog Product Purchases, Prior 12 Months
- Ingredients Recognized and Fed in Canine Diets
Dog Supplement Trends
- Dog Supplementation Frequency
- The Start of the Dog Supplement Shopping Journey
- Dog Supplement Purchase Considerations
- Preferred Dog Supplements
Cat Food, Treats, Need-States, and Ingredients
- Most Commonly Purchased Types of Cat Food
- Cat Food Purchase Considerations
- Need-States Motivating Cat Product Purchases, Prior 12 Months
- Ingredients Recognized and Fed in Feline Diets
Cat Food, Treats, Need-States, and Ingredients
- Cat Supplement Data
- Cat Supplementation Frequency
- The Start of the Cat Supplement Shopping Journey
- Cat Supplement Purchase Considerations
- Preferred Cat Supplement Delivery Systems
Pet Product Shopping Behaviors and Information
- Retail Channels Shopped for Pet Products, Prior 12 Months
- Products Purchased for Dog or Cat, Prior 12 Months
- U.S. Pet Owner Demographics, Gender
- U.S. Pet Owner Demographics, Age Group
- U.S. Pet Owner Demographics, Household Income
- U.S. Pet Owner Demographics, U.S. Region
Questions? Get in touch.
Explore Integrated Services
Do even more with your data.
These optional services can help you uncover specific details about your audience or product segment, inform innovation and your go-to-market strategy, and enhance your customer presentations.
Custom Data Slice +$2,500
Additional data analysis based on a single set of criteria; includes a customized Executive Summary. Get in touch to learn more.
Strategy Consulting +$5,000
Consulting from an experienced Strategist in your category. Discuss the possibilities specific to your ingredient, product, or brand. Includes a documented Executive Summary. Learn more about Strategy Consulting.
3 Protocept Renderings +$7,500
Illuminate the possibilities with three (3) digital Protocept Mockups that demonstrate how innovation might come to life in a packaged good. Ideal for use in presentations. Includes a discovery call to identify Protocept direction, with each of the 3 protocepts delivered in .PNG and .JPG formats. See protocept examples or get in touch to learn more.
Questions? Get in touch.
Explore What’s Next in Pet Industry Trends
- Dog Food Trends
- Dog Treat Treats
- Dog Supplement Trends
- Cat Food Trends
- Cat Treat Trends
- Cat Supplement Trends
- Ingredient Trends in Pet
- Pet Trends in Prebiotics, Probiotics, and Postbiotics
- Trends in Multi-Species Households
- Pet Dental Insights
- Information Sources and Media Influences
- Pet Parents and Ecommerce
- Pet Parents Who Shop Brick-and-Mortar
- U.S. Pet Owner Demographics & Psychographics
- …and more
Through a forward-looking lens, Nextin pet research uncovers what consumers are actively seeking (and what they’re avoiding) in today’s evolving pet landscape. With in-depth analysis plus full access to the underlying data set, you can deepen your knowledge of your own audience segments—from dog supplement purchasers seeking specific ingredients to cat parents who seek products for feline immune support.
Ready to Lead the Pack?
Get instant access to the full pet trend research package upon checkout.
Questions? Get in touch or schedule a demo to learn more.
