Supplement Trends, 2023 Data
What’s driving supplement consumer trends? Explore the past behaviors, present rituals, aspirations, and driving forces of U.S. supplement consumers with a deep dive into our 2023 survey of 760 supplement consumers. With 39 ready-to-use charts and thousands of data points, Nextin supplement research explores emerging and persistent supplement trends, including the cross-over among functional foods, beverages, and supplements.
Includes: Nextin Insights report (PDF), ready-to-use charts and tables for each question (PowerPoint, PDF), raw and normalized data (Excel)
- Supplement Formats
- Demand-Driving Need-States
- Immune Health
- Gut Health
- Attitudes about Specific Nutraceutical Ingredients
- The Supplement Consumer’s Path to Purchase
- Sources of Information and Influence
- Shopping Behaviors
- Supplement Consumer Demographics
- Nextin Insights: a report that connects the dots between consumer data, nutrition science innovation, and supply chain dynamics to anticipate what’s next in supplement consumer trends
- Data from our survey of 760 U.S. supplement consumers
- 39 Ready-to-use Charts provided in PowerPoint with embedded Excel data; also provided in PDF
- Normalized data (.XLSX): an individual Excel tab containing a table and chart representative of each question included in this data set
- Raw data (.XLSX): a single spreadsheet that provides access to thousands of individual data points, offering an opportunity for hundreds of unique data slices
Custom Data Slice +$2,500
Additional data analysis based on a single set of criteria; includes a customized Executive Summary
Strategy Consulting +$5,000
Up to 12 hours of consulting from an experienced Strategist in your category. Discuss the possibilities specific to your ingredient, product, or brand. Includes a documented Executive Summary. Learn more about Strategy Consulting here.
Protocept Renderings +$7,500
Illuminate the possibilities with three (3) digital Protocept Mockups that demonstrate how innovation might come to life in a packaged good. Ideal for use in presentations. Includes a discovery call to identify Protocept direction, with each of the 3 protocepts delivered in .PNG and .JPG formats. See Protocept Examples here.
