Identify the benefits that signal opportunities for food, beverage, pet, and supplement category growth.

Connect intersecting ingredients, need-states, and consumer motivations to elevate your product’s position:
– Demand-driving need-states
– Ingredients consumers seek
– Priority benefits, attributes, and claims
– Product preferences and purchases
– Lifestyles and behaviors

Decode the influence of ingredient categories (like nootropics), sources (chicory root vs. psyllium husk), specific ingredient brands®, certifications, and more.

Nextin Research gets you closer than ever to the audiences you need to know.

With robust sample sizes and comprehensive data sets, you can build multi-factor consumer profiles to guide product innovation and marketing.
– Need-states
– Ingredient preferences
– Delivery systems
– Purchase motivators
– Information sources and influences
– Shopping behaviors
– Psychographics

Supercharge customer segmentation and targeting strategies with cross-channel insights that go beyond what purchase data can deliver.

Fast-track category knowledge with market research and future-facing consumer insights from the category experts at Nextin.

Nextin Research looks ahead to uncover white space and category growth opportunities in high-growth markets:
– Food: snacks, functional foods, frozen prepared meals
– Beverage: soda, tea, milk, functional beverages, and more
– Supplement: gut health, energy, sleep, bone health, and more
– Companion pet: dog and cat food, treat, and supplement trends

Anticipate which trends are emerging, accelerating, and waning with market research that stays ahead of the category.