Food Trends: Insights Report, Charts, & Data Package
Stay Ahead of Food Trends, Anticipate What’s Next
Nextin’s 2025 Food Consumer Research arms you with the data and insights you need to lead in the fast-moving packaged food space. From detailed fiber trends to GLP-1 use, this comprehensive research package is the food innovator’s toolkit.
Designed to help you identify the white space and anticipate food market growth opportunities, this Nextin Food Trends research package includes an exclusive consumer insights report, presentation-ready PowerPoint charts, and comprehensive data from our proprietary survey of 1,235 U.S. food consumers.
Trusted by Leading CPG, Retail, and B2B Food Innovators
Backed by over two decades of expertise from MarketPlace, Nextin Research delivers forward-looking food market insights designed to power innovation, sharpen go-to-market strategies, and strengthen brand positioning. Our insights are trusted by top-tier companies seeking to lead—not follow—tomorrow’s food trends.
Comprehensive Food Trend Intelligence: What’s Included
The Insights: A 36-page food industry trends report that connects consumer behavior to insights that power product development, ingredient innovation, investment strategies, and brand positioning. Just the Insights Report →
The Charts: 82 editable PowerPoint charts and stylized tables—ready to drop into your next client, executive, or internal strategy presentation. Just the Charts →
The Data: Full access to raw data and summary tables from our 2025 food survey, enabling your team—or ours—to conduct deeper analysis tailored to your business objectives.
Insights Report Table of Contents
Food Category Insights
a Nextin Research Trend Report
Meet the Audience: the U.S. Food Consumer
- Top Categories Purchased
- Important Factors
- Did You Know: Psychographic Insights
Food Trends and the U.S. Consumer
- Food Purchases and Opportunities
- Food Purchases and Satisfactions Levels (Table 1.01)
- Packaged Food Priorities: Factors That Influence Purchase
- Consumer Priorities When Comparing Packaged Foods (Table 1.02)
- The Protein Push: Sources and Satisfaction
- Protein Sources That Consumers Seek in Packaged Foods (Table 1.03)
- The Fiber Factor
- Fiber Sources That Consumers Seek in Packaged Foods (Table 1.04)
- Innovation and Merchandising Insight
- Better-for-You: Evolving Consumer Criteria
- Ingredients Consumers Avoid (Table 1.05)
Flavor-Full: Familiar, Fun, and Fanciful
- Top Savory Flavor Preferences (Table 1.06)
- Top Sweet Flavor Preferences (Table 1.07)
Purchase Influence: Driving Trial and Long-term Loyalty
- Corporate Responsibility Initiative and Influence (Table 1.09)
Food Purchase Channels: Where Consumers Shop
- Retail and Foodservice
- Partnership Potential
- Retail Channels for Food Purchases (Table 1.10)
Snack Category Spotlight: Snacking, Sweet and Savory
- Satisfaction by Category
- In-Demand Snack Attributes
- Did You Know: Snack Consumer Psychographic Insights
- Snack Flavors That Promote Trial (Table 2.01)
- Sweet Snack Trends
- Purchased in the Prior Month
- Sweet Snack Flavor Preferences
- Recently Consumed
- Savory Snack Trends
- Purchased in the Prior Month
- Important Factors in Packaged Foods Purchases
- Recently Consumed
- Most Likely to Use in Food Preparation
- Kids’ Snack Trends
- Purchased in Households with Kids 18 and Younger
- What Shoppers Seek in Kids’ Snacks (Table 2.02)
- Those Who Purchase Foods for Kids 12 and Younger
- Fortified Snacking: Protein, Fiber, and Functionality
- Preferred Protein Sources in Snacks (Table 2.03)
- Preferred Fiber Sources in Snacks (Table 2.04)
- Fiber-Focused Snackers
- Functional Fiber
- Functional Snacking: Satisfying More Than Cravings
- Preferred Functional Benefits in Snacks (Table 2.05)
- Preferred Ingredients and Attributes in Snacks (Table 2.06)
Functional Food Spotlight: The Functional Food Phenomenon
- The Effect of Functional Benefits on Food Purchase Consideration (Table 3.01)
- Functional Benefits Sought in Food (Table 3.02)
Ready Meal Spotlight: Get Ready, Get Set, Eat
- Ready Meal Consumer Attitudes Regarding Food Preparation (Table 4.01)
- Top Appliances Used by Ready Meal Consumers (Table 4.02)
- Savory Flavor Preferences
- Food Decision-Drivers Among Ready Meal Consumers (Table 4.03)
- Functional Food Benefits
Questions? Get in touch.
Index of PowerPoint Charts
Nextin Research Food Market Research & Trends
82 PowerPoint Charts Plus Data Tables
The U.S. Food Consumer
- Products Purchased, Prior Month
- Packaged Foods Consumption, Prior Month
- Beverage Consumption, Prior Month
- Supplement and CBD Consumption, Prior Month
- Decision-Drivers for Packaged Food Purchases
- Top Factors in Packaged Food Purchase Decisions
- Preferred Protein Sources in Packaged Foods
- Preferred Fiber Sources in Packaged Foods
Packaged Food Trends: the Savory Side
- Packaged Food Purchases, Prior Month
- Preferred Flavor Profiles in Sweet Packaged Foods
Packaged Food Trends: the Sweet Side
- Packaged Food Purchases, Prior 3 Months
- Preferred Flavor Profiles in Savory Packaged Foods
Functional Foods: Attitudes, Preferences, & Behaviors
- Benefits That Motivated Food, Beverage, or Supplement Purchase, Prior Month
- Functional Foods and Purchase Consideration
- In-Demand Benefits in Functional Foods
Met & Unmet Needs: Consumer Satisfaction with Packaged Foods
- Satisfaction with Packaged Foods by Category
- What Consumers Want More of in Packaged Foods
- What Consumers Want Less of in Packaged Foods
- Ingredients Consumers Avoid in Packaged Foods
Trends in Snacking: Sweet, Savory, & Fortified
- In-Demand Attributes in Snacks
- Preferred Protein Sources in Snacks
- Preferred Fiber Sources in Snacks
- Flavor Profiles That Promote Trial in Snacks
Kids’ Packaged Snacks: Attribute Priorities & Importance
- Satisfaction with Kids’ Snack Options
- In-Demand Attributes in Kids’ Packaged Snacks
- Attribute Importance in Kids’ Snacks
Food Consumer Psychographics: Attitudes, Values, & Lifestyle Factors
- Food Purchase Decision-Drivers
- Consumer Psychographics Related to Food Choices
- Attitudes About Food Preparation
- Food Preparation Methods and Appliances
- Food-Related Consumer Behaviors
Brand Attributes That Influence Packaged Food Purchases
- Influence of Certifications on Packaged Food Purchases
- Influence of Eco-Conscious Attributes on Packaged Food Purchases
- Influence of Corporate Values & Practices on Packaged Food Purchases
Food Purchase Behaviors, Influences, & Channels
- Packaged Food Purchase Behaviors: Who Shoppers Buy For
- Behaviors Related to Trial of a Packaged Food
- Sources of Food Information and Inspiration
- Food Retail and Foodservice Channels, Prior Month
- Online and Service-Based Food Retail Channels, Prior Month
U.S. Food Consumer Demographics
- Consumer Demographics: Relationship Status
- Consumer Demographics: Gender
- Consumer Demographics: Sexual Identity
- Consumer Demographics: Age Ranges
- Consumer Demographics: Annual Household Income
- Consumer Demographics: Community Type
Questions? Get in touch.
Explore Integrated Services
Do even more with your data.
These optional services can help you uncover specific details about your audience or product segment, inform innovation and your go-to-market strategy, and enhance your customer presentations.
Custom Data Slice +$2,500
Additional data analysis based on a single set of criteria; includes a customized Executive Summary. Get in touch to learn more.
Strategy Consulting +$5,000
Consulting from an experienced Strategist in your category. Discuss the possibilities specific to your ingredient, product, or brand. Includes a documented Executive Summary. Learn more about Strategy Consulting.
3 Protocept Renderings +$7,500
Illuminate the possibilities with three (3) digital Protocept Mockups that demonstrate how innovation might come to life in a packaged good. Ideal for use in presentations. Includes a discovery call to identify Protocept direction, with each of the 3 protocepts delivered in .PNG and .JPG formats. See protocept examples or get in touch to learn more.
Questions? Get in touch.
Explore What’s Next in Packaged Food Trends
- Functional foods
- Sweet and savory snacks
- Demand for fiber and protein
- Kids’ snacks
- Frozen prepared foods
- Food prep habits and appliance use
- Packaged food purchase-drivers
- Influential media and information sources
- Purchase channels and shopping behaviors
- …and more
Through a forward-looking lens, Nextin food industry market research uncovers what consumers are actively seeking (and what they’re avoiding) in today’s evolving food landscape. With in-depth analysis plus full access to the underlying data set, you can deepen your knowledge of your own audience segments—from weight management-minded consumers looking for better breakfast options to eco-conscious shoppers who value sustainability and convenience.
Ready to Lead the Future of Food?
Get instant access to the full research package upon checkout.
Questions? Get in touch or schedule a demo to learn more.
