Just the Insights: The Food Report

Food Category Insights
a Nextin Research Trend Report

Meet the Audience: the U.S. Food Consumer

• Top Categories Purchased
• Important Factors
• Did You Know: Psychographic Insights

Food Trends and the U.S. Consumer

• Food Purchases and Opportunities
• Food Purchases and Satisfactions Levels (Table 1.01)
• Packaged Food Priorities: Factors That Influence Purchase
• Consumer Priorities When Comparing Packaged Foods (Table 1.02)
• The Protein Push: Sources and Satisfaction
• Protein Sources That Consumers Seek in Packaged Foods (Table 1.03)
• The Fiber Factor
• Fiber Sources That Consumers Seek in Packaged Foods (Table 1.04)
• Innovation and Merchandising Insight
• Better-for-You: Evolving Consumer Criteria
• Ingredients Consumers Avoid (Table 1.05)

Flavor-Full: Familiar, Fun, and Fanciful

• Top Savory Flavor Preferences (Table 1.06)
• Top Sweet Flavor Preferences (Table 1.07)

Purchase Influence: Driving Trial and Long-term Loyalty

• Corporate Responsibility Initiative and Influence (Table 1.09)

Food Purchase Channels: Where Consumers Shop

• Retail and Foodservice
• Partnership Potential
• Retail Channels for Food Purchases (Table 1.10)

Snack Category Spotlight: Snacking, Sweet and Savory

• Satisfaction by Category
• In-Demand Snack Attributes
• Did You Know: Snack Consumer Psychographic Insights
• Snack Flavors That Promote Trial (Table 2.01)
• Sweet Snack Trends
• Purchased in the Prior Month
• Sweet Snack Flavor Preferences
• Recently Consumed
• Savory Snack Trends
• Purchased in the Prior Month
• Important Factors in Packaged Foods Purchases
• Recently Consumed
• Most Likely to Use in Food Preparation
• Kids’ Snack Trends
• Purchased in Households with Kids 18 and Younger
• What Shoppers Seek in Kids’ Snacks (Table 2.02)
• Those Who Purchase Foods for Kids 12 and Younger
• Fortified Snacking: Protein, Fiber, and Functionality
• Preferred Protein Sources in Snacks (Table 2.03)
• Preferred Fiber Sources in Snacks (Table 2.04)
• Fiber-Focused Snackers
• Functional Fiber
• Functional Snacking: Satisfying More Than Cravings
• Preferred Functional Benefits in Snacks (Table 2.05)
• Preferred Ingredients and Attributes in Snacks (Table 2.06)

Functional Food Spotlight: The Functional Food Phenomenon

• The Effect of Functional Benefits on Food Purchase Consideration (Table 3.01)
• Functional Benefits Sought in Food (Table 3.02)

Ready Meal Spotlight: Get Ready, Get Set, Eat

• Ready Meal Consumer Attitudes Regarding Food Preparation (Table 4.01)
• Top Appliances Used by Ready Meal Consumers (Table 4.02)
• Savory Flavor Preferences
• Food Decision-Drivers Among Ready Meal Consumers (Table 4.03)
• Functional Food Benefits

Questions? Get in touch.

Do even more with your data.

These optional services can help you uncover specific details about your audience or product segment, inform innovation and your go-to-market strategy, and enhance your customer presentations.

Custom Data Slice +$2,500

Additional data analysis based on a single set of criteria; includes a customized Executive Summary. Get in touch to learn more.

Strategy Consulting +$5,000

Consulting from an experienced Strategist in your category. Discuss the possibilities specific to your ingredient, product, or brand. Includes a documented Executive Summary. Learn more about Strategy Consulting.

3 Protocept Renderings +$7,500

Illuminate the possibilities with three (3) digital Protocept Mockups that demonstrate how innovation might come to life in a packaged good. Ideal for use in presentations. Includes a discovery call to identify Protocept direction, with each of the 3 protocepts delivered in .PNG and .JPG formats. See protocept examples or get in touch to learn more.

Questions? Get in touch.