Just the Data: Food Market Research
Food Data from Nextin’s Survey of 1,235 Consumers
Rich insights start with rich data — get the latest from our 2025 food survey. An Excel spreadsheet of summary data tables serves as a quick reference tool, while a CSV of raw data from our comprehensive consumer survey allows for custom analysis by your team or ours. With on-demand access to the proprietary data from Nextin’s 2025 Food Trends Research, you can unlock this rich data set to unlock custom insights.
- Uncover white space in the food industry
- Define and prioritize your market segments
- Enrich food innovation and product development
- Pinpoint the food ingredient trends that influence purchase
- Reveal the product claims and attributes that your audiences find most compelling
- Boost brand and marketing strategies with audience targeting, platform, and retail channel insights
Powered by Nextin’s survey of 1,235 consumers across 82 questions, these food data encompass past purchases, decision-drivers, consumer psychographics, shopping behaviors, and more. Nextin Food Trend data includes today’s trending topics while looking to the future of food.
Food Survey Data: What You’ll Get
The Data: Full access to raw data and summary tables from our 2025 food survey, enabling your team—or ours—to conduct deeper analysis tailored to your business objectives.
Seeking more than data? Get the food insights report and charts from this body of research →
Topics Included in Food Data Set
Raw Data & Summary Tables
1,235 Consumers Respond to 82 Questions
The U.S. Food Consumer
- Products Purchased, Prior Month
- Packaged Foods Consumption, Prior Month
- Beverage Consumption, Prior Month
- Supplement and CBD Consumption, Prior Month
- Decision-Drivers for Packaged Food Purchases
- Top Factors in Packaged Food Purchase Decisions
- Preferred Protein Sources in Packaged Foods
- Preferred Fiber Sources in Packaged Foods
Packaged Food Trends: the Savory Side
- Packaged Food Purchases, Prior Month
- Preferred Flavor Profiles in Sweet Packaged Foods
Packaged Food Trends: the Sweet Side
- Packaged Food Purchases, Prior 3 Months
- Preferred Flavor Profiles in Savory Packaged Foods
Functional Foods: Attitudes, Preferences, & Behaviors
- Benefits That Motivated Food, Beverage, or Supplement Purchase, Prior Month
- Functional Foods and Purchase Consideration
- In-Demand Benefits in Functional Foods
Met & Unmet Needs: Consumer Satisfaction with Packaged Foods
- Satisfaction with Packaged Foods by Category
- What Consumers Want More of in Packaged Foods
- What Consumers Want Less of in Packaged Foods
- Ingredients Consumers Avoid in Packaged Foods
Trends in Snacking: Sweet, Savory, & Fortified
- In-Demand Attributes in Snacks
- Preferred Protein Sources in Snacks
- Preferred Fiber Sources in Snacks
- Flavor Profiles That Promote Trial in Snacks
Kids’ Packaged Snacks: Attribute Priorities & Importance
- Satisfaction with Kids’ Snack Options
- In-Demand Attributes in Kids’ Packaged Snacks
- Attribute Importance in Kids’ Snacks
Food Consumer Psychographics: Attitudes, Values, & Lifestyle Factors
- Food Purchase Decision-Drivers
- Consumer Psychographics Related to Food Choices
- Attitudes About Food Preparation
- Food Preparation Methods and Appliances
- Food-Related Consumer Behaviors
Brand Attributes That Influence Packaged Food Purchases
- Influence of Certifications on Packaged Food Purchases
- Influence of Eco-Conscious Attributes on Packaged Food Purchases
- Influence of Corporate Values & Practices on Packaged Food Purchases
Food Purchase Behaviors, Influences, & Channels
- Packaged Food Purchase Behaviors: Who Shoppers Buy For
- Behaviors Related to Trial of a Packaged Food
- Sources of Food Information and Inspiration
- Food Retail and Foodservice Channels, Prior Month
- Online and Service-Based Food Retail Channels, Prior Month
U.S. Food Consumer Demographics
- Consumer Demographics: Relationship Status
- Consumer Demographics: Gender
- Consumer Demographics: Sexual Identity
- Consumer Demographics: Age Ranges
- Consumer Demographics: Annual Household Income
- Consumer Demographics: Community Type
Questions? Get in touch.
Explore Integrated Services
Do even more with your data.
These optional services can help you uncover specific details about your audience or product segment, inform innovation and your go-to-market strategy, and enhance your customer presentations.
Custom Data Slice +$2,500
Additional data analysis based on a single set of criteria; includes a customized Executive Summary. Get in touch to learn more.
Strategy Consulting +$5,000
Consulting from an experienced Strategist in your category. Discuss the possibilities specific to your ingredient, product, or brand. Includes a documented Executive Summary. Learn more about Strategy Consulting.
3 Protocept Renderings +$7,500
Illuminate the possibilities with three (3) digital Protocept Mockups that demonstrate how innovation might come to life in a packaged good. Ideal for use in presentations. Includes a discovery call to identify Protocept direction, with each of the 3 protocepts delivered in .PNG and .JPG formats. See protocept examples or get in touch to learn more.
Questions? Get in touch.
Sourced by Leading Food Industry Media, Investors, & Brands
Backed by over two decades of expertise from MarketPlace, Nextin Research connects consumer insights with opportunities for food innovation, including product development, positioning, marketing, merchandising, and beyond. Select data and insights are sourced by top food industry media, from Snack Food & Wholesale Bakery to Food Industry Executive.
Hungry for more?
These food survey data are part of an integrated set of food consumer research and insights from Nextin. Nextin's 2025 Food Trends Research Package also includes a 36-page food insights report that uncovers white space opportunities as well as 82 PowerPoint charts and tables that you can easily drag and drop into your next presentation. Explore Nextin's comprehensive 2025 Food Consumer Trends Research Package →
Dig into Food Data, Trends, & Insights
Get instant access to the food data upon checkout.
Questions? Get in touch or schedule a demo to learn more about Nextin Research.
