Dog Trends: Insights Report, Charts, & Data Package
What’s next in dog trends?
Look forward with insights from Nextin’s 2025 survey of 1,201 U.S. dog parents.
Explore the attitudes, behaviors, and motivations of dog owners with revelatory pet market research comprising the opinions and behaviors of 1,201 U.S. pet parents who make purchase decisions for their dogs. Nextin’s deep dive into current pet trends includes species-specific insights, highlighting the distinct needs of our canine companions (and their humans).
Pre-Order today and save 10%!
Get access to the full research package upon publishing in Q3 2025.
Includes: Nextin Insights report (PDF), ready-to-use charts and tables for each question (PowerPoint, PDF), raw data and summary tables (Excel)
- Dog-Specific Insights: What drives decisions for dog nutrition and care
- Dog Supplement Trends: Formats, Ingredients, and Attributes
- Dog Food Trends: Types, Ingredients, and Attributes
- Dog Treat Trends: Types, Ingredients, and Attributes
- Pet Parent Psychographics + Purchase Decisions
- Demand-Driving Need-States
- Attitudes about Specific Ingredients
- Sources of Information and Influence
- The Path to Purchase
- Shopping Behaviors
- U.S. Dog Parent Demographics
- Nextin Insights: this 2025 dog trend report connects the dots between consumer data, nutrition science innovation, and supply chain dynamics to anticipate what’s next in pet trends specific to the dog segment
- Data from our 2025 survey of 1,201 U.S. consumers
- Hot Topic Spotlights, including dog food trends, dog treat trends, dog supplement trends, and more
- Ready-to-use Charts provided in PowerPoint with embedded Excel data; also provided in PDF
- Normalized Data (.XLSX): an individual Excel tab containing a table and chart representative of each question included in this data set
- Raw Data (.XLSX): a single spreadsheet that provides access to thousands of individual data points, offering an opportunity for hundreds of unique data slices
Custom Data Slice +$2,500
Additional data analysis based on a single set of criteria; includes a customized Executive Summary. Get in touch to learn more.
Strategy Consulting +$5,000
Up to 12 hours of consulting from an experienced Strategist in your category. Discuss the possibilities specific to your ingredient, product, or brand. Includes a documented Executive Summary. Learn more about Strategy Consulting.
3 Protocept Renderings +$7,500
Illuminate the possibilities with three (3) digital Protocept Mockups that demonstrate how innovation might come to life in a packaged good. Ideal for use in presentations. Includes a discovery call to identify Protocept direction, with each of the 3 protocepts delivered in .PNG and .JPG formats. See protocept examples or get in touch to learn more.
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