Dog Trends: Insights Report, Charts, & Data Package

Nextin Dog Trends and Consumer Insights Report

Introduction and Methodology

Dog Owners at a Glance

Dog Trend Snapshot

• The Path to Purchase
• Table 2.01 Dog Product Categories Purchased
• Table 2.02 Top Sources of Dog Health and Nutrition Information
• Table 2.03 Benefits That Motivated Dog Food, Treat, or Supplement Purchase
• Table 2.04 Retail Channels for Dog Product Purchases

Dog Parent Psychographics

• The Lifestyles of Dog Parents
• The Multi-Species Pet Owner
• Table 3.01 Multi-Species Households vs. Dog-Only Households
• The Values-Driven Dog Parent
• Table 3.02 Corporate Responsibility Initiatives and Influence
• Table 3.03 Sustainability Influences on Dog Nutrition Purchases

Dog Owner Segmentation

• From Humanization to Proactive Health
• Psychographic Segmentation of U.S. Dog Owners
• Table 4.01 Consumer Segmentation: U.S. Dog Owners

Dog Food Trends and Opportunities

• Dog Food Snapshot: Premium Formats, Food Combinations, and Fresh Food Trends
• Table 5.01 Life Stage-Specific Dog Food Purchases, Prior Month
• Share of Bowl: The Making of a Meal
• Table 5.02 Food Types and Additions to Dogs' Meals, Prior Month
• Table 5.03 Dog Food Toppers and Additions Fed, Prior Month
• The Influence of Ingredients in Dog Nutrition
• Table 5.04 First Ingredient Influence on Dog Food Purchases
• Table 5.05 Influence of Biotics on Dog Food Purchases
• Table 5.06 Most Important Qualities in Dog Food
• Table 5.07 Factors That Influence Dog Food Purchase
• Table 5.08 Consumer Interest in Dog Foods by Benefit
• Opportunities, Novelties, and the Nuances of Dog Food Trends
• Table 5.09 Consumer Adoption Journey in Dog Foods by Format

Novel Proteins in Dog Nutrition

• Novel Proteins: Perception and Preference
• Table 6.01 Trial Potential of Novel Proteins in Dog Food
• Get to Know Novel Protein Prospects
• Table 6.02 Influence of Novel Proteins on Dog Food Purchases
• Insect Protein-Inclined
• Consideration of Cultivated Meat

Dog Treat Trends and Opportunities

• Dog Treat Snapshot: Treating Behaviors
• Table 7.01 Dog Treat Types Fed, Prior Month
• Table 7.02 Multi-Treat Feeding Behaviors, Prior Month
• Table 7.03 Premium Dog Treats: Consumer Interest and Adoption
• Table 7.04 Functional Treats: Consumer Interest and Adoption

Dog Supplement Trends and Opportunities

• Snapshot: The Dog Supplement Purchaser
• Table 8.01 Cross-Category Purchases by Dog Supplement Subgroup
• The Dog Supplement Purchase Journey
• Table 8.02 Attributes Guiding the Path to Dog Supplement Purchase
• Table 8.03 Benefits That Motivate Dog Product Purchase, Prior 12 Months
• Table 8.04 Ingredients Associated With Positive Health Benefits for Dogs
• Table 8.05 Ingredients Researched for >1 Hour, Prior 12 Months
• Dog Supplement Formats: What's Trending, What's Ahead
• Table 8.06 Supplement Formats Preferred by Dog Supplement Purchasers
• Dog Supplement Shopping Behaviors
• Table 8.07 Retail Channels Shopped by Dog Supplement Purchasers

The Demand for Dog Dental

• The Dog Dental Purchaser
• The Potential for Dog Dental
• Table 9.01 Interest and Engagement With Dog Dental Care Products

The Dog Market Basket

• Preventive Health: The Next Wave of Humanization
• Multi-Category Dog Product Purchase Behaviors
• Table 10.01 Quantity of Dog Product Categories Purchased
• Table 10.02 Calculating Co-Purchase Rate and Lift
• Table 10.03 Highest Lift Combinations
• Table 10.04 High-Volume, High-Lift Combinations
• Table 10.05 Moderate-Volume, Moderate-Lift Combinations

The Wellness Ecosystem

• Dental Product + Supplement Purchasers
• Table 10.06 Distinct Characteristics of Dental Product + Supplement Purchasers
• Supplement + Functional Treat Purchasers
• Table 10.07 Characteristics of Functional Treat + Supplement Purchasers
• Dental Product + Functional Treat Purchasers
• Table 10.08 Characteristics of Dental Product + Functional Treat Purchasers
• The Wellness Trifecta: Supplement + Dental Care + Functional Treat Purchasers
• Table 10.09 Wellness Trifecta: Dog Supplement Decision-Drivers
• Table 10.10 Wellness Trifecta: Benefits That Motivate Dog Product Purchase
• Table 10.11 Wellness Trifecta: Preferred Functional Ingredients
• Table 10.12 Wellness Trifecta: Preferred Supplement Formats
• Table 10.13 Wellness Trifecta: Treat Types Fed, Prior Month
• Table 10.14 Wellness Trifecta: Dog Dental Care Product Usage
• Table 10.15 Wellness Trifecta: Retail Channels Shopped

Glossary of Terms

About Nextin Research

Index of Charts

Nextin Dog Trend Charts and Tables

Dog Ownership and Lifestyles

• Multi-Species Pet Ownership in Dog-Owning Households
• Dog Product Purchase Decision-Makers
• Number of Dogs in U.S. Households
• Ages of Dogs in U.S. Households
• Sizes of Dogs in U.S. Households
• The Origins of Dog Ownership
• Dog Lifestyle Factors: Mobility and Activity
• Dog Lifestyle Factors

Need-States and Ingredients

• Need-States Motivating Dog Product Purchases, Prior 12 Months
• Dog Dental Product Adoption and Interest
• Ingredient Association with Dog Health Benefits
• Ingredients Researched by Dog Owners, Prior 12 Months

Dog Food Trends

• Dog Food: Frequency of Meals
• Life Stage-Specific Dog Food Purchases, Prior Month
• Fed in Dogs' Meals, Prior Month
• Dog Supplement Types Added to Meals in the Prior Month
• Dog Feeding Habits and Behaviors
• Top 3 Attributes Sought in Dog Food
• Dog Food Purchase Preferences by Format
• Interest and Adoption of Dog Food by Format
• Dog Food Purchase Influencers
• Interest and Adoption of Dog Food by Benefit
• Dog Food Purchase Considerations
• Influence of Biotics on Dog Food Purchases
• Influence of Ingredients on Dog Food Purchases
• Influence of Personal Values on Dog Food Purchase
• Novel and Conventional Ingredient Influence on Dog Food Purchase
• Trial Potential for Dog Foods Made with Novel Proteins

Dog Treat Trends

• Dog Treat Formats Fed, Prior Month
• Dog Treat Attitudes and Usage by Benefit
• Dog Treat Adoption and Interest by Type

Dog Supplement Trends

• Dog Supplement Usage and Frequency
• The Start of the Dog Supplement Shopping Journey
• Dog Supplement Purchase Considerations
• Confidence-Inspiring Attributes in Dog Supplements
• Quality Associations in Dog Supplements
• Dog Supplement Format Preferences

The Dog Product Purchase Journey

• Dog Product Interest and Adoption
• The Influence of Personal Values on Dog Product Purchases
• The Influence of Sustainability Factors on Dog Product Purchases
• Influences and Information Sources on Dog Health and Nutrition
• Retail Channels for Dog Product Purchases, Prior 12 Months
• Dog Products Purchased, Prior 12 Months

Dog Owner Demographics

• Dog Owner Demographics: Gender
• Dog Owner Demographics: Sexual Orientation
• Dog Owner Demographics: Age Group
• Dog Owner Demographics: Household Income
• Dog Owner Demographics: Community Type

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