The Nextin™ Difference

Most market research tells you what consumers have bought. We anticipate what they'll buy next.

92% accuracy predicting trends with a 1—3 year horizon.

Tracking 114 predictions from published Nextin Insight Reports, trade press articles, and conference presentations (2018-2024). Updated: April 2026.

TOTAL PREDICTIONS

114

EMERGING SIGNALS

20

VALIDATED

75

SCALED

18

ACCURACY RATE

92%

Predicted

Emerging Signals

Validated

Scaled

Timeline

2022

2023

2024

2025

2026

S22-05

Functional Indulgence Foods

S22-07

Functional Mushroom Awareness

S22-08

Daily Functional Beverages

S22-06

Pet Biotics Growth

S22-01

Energy Supplement Demand

NEARLY 25 YEARS OF INSIGHT IN ACTION

Powered by People

Powered by People

Photo of Tracy Landau, Jake Klinghammer, Nicole Hill, and Phil Landau at the Nextin booth at SupplySide Global.

Applied Strategy, Deep Category Expertise

We specialize in supplement, nutraceutical, food, beverage, and pet nutrition. Our Strategists bring real category instincts and rigor to everything we publish. From hosting ideations for Informa to delivering insights and package design that lead to a Best In Show award at Global Pet Expo, we're not just studying these markets. We're in them.

Made Efficient by AI

Nextin Research is designed by our team of category experts, who synthesize our survey data, secondary sources, and analytical outputs into each study's findings. In our analyses, we utilize Large Language Models to digest high-volume primary and secondary data, and to conduct complex data analyses.

Made Efficient by AI

Nextin Research is designed by our team of category experts, who synthesize our survey data, secondary sources, and analytical outputs into each study's findings. In our analyses, we utilize Large Language Models to digest high-volume primary and secondary data, and to conduct complex data analyses.

Photo of Nicole Hill speaking at SupplySide Global
Photo of Nicole Hill speaking at SupplySide Global
Jim Hibsch speaking at the Naturally Proud Network at SupplySide Global
Jim Hibsch speaking at the Naturally Proud Network at SupplySide Global
Jake Klinghammer giving a Nextin15 talk at Nextin's SupplySide Global booth

Embedded in Your Industry

Embedded in Your Industry

Our Industry Partnerships

We partner with leading organizations to co-produce research, expand access to premium market intelligence, and deliver insights to the professionals shaping these categories. Current partners include the Institute of Food Technologists, the National Animal Supplement Council, and the Pet Sustainability Coalition.

NASC logo
IFT logo
International Probiotics Association
NutraIngreidnts USA logo
SupplySide logo

Industry Leadership

Industry Leadership

25+

Industry Talks

170+

Mentions

5M+

Impressions

How our proven methodology works.

Nextin operates with a 1–3 year outlook and a 360˚ view of health and nutrition ecosystems across the B2B and CPG markets serving people and pets.. The inputs are exclusive and differentiated—qualitative and quantitative. The synthesis is driven by 20+ years of category expertise. The outputs are relevatory and actionable.

Inputs

Synthesis

Outputs

Inputs

Consumer Demand

Psychographics & Need-States

Purchase Drivers

Shopping Behaviors

Consumer Segmentation

Macro Forces

Cultural Trends

Supply Chain Variables

Regulatory Landscape

Category Dynamics

Scientific Breakthroughs

Health Science Frontiers

Clinical & Academic Research

Supplier Innovation

Delivery & Formulation Technology

Synthesis

Nutraceuticals
Human Health
Food & Beverage
Pet Food & Treats
Pet Care
Pet Supplements & Dental

We synthesize converging market intelligence across Food & Beverage, Pet Nutrition & Care, and Nutraceuticals—connecting the B2B supply chain to the B2C consumer.

Outputs

Reports & Custom Research

Consumer Insight Reports

Product Protocepts

Nextin ™ Ideations

Consumer Segmentation

Proven Actionable Intelligence

Growth Strategies

Go-to-Market

Branding & Marketing

Investments & M&A

Consumer Demand

Psychographics & Need-States

Purchase Drivers

Shopping Behaviors

Consumer Segmentation

Macro Forces

Cultural Trends

Supply Chain Variables

Regulatory Landscape

Category Dynamics

Health & Nutrition Breakthroughs

Health Science Frontiers

Clinical & Academic Research

Supplier Innovation

Delivery & Formulation Technology

Industry Breakthroughs

Health Science Frontiers

Clinical & Academic Research

Supplier Innovation

Delivery & Formulation Technology

Nutraceuticals
Human Health
Food & Beverage
Pet Food & Treats
Pet Care
Pet Supplements & Dental

We synthesize converging market intelligence across Food & Beverage, Pet Nutrition & Care, and Nutraceuticals—connecting the B2B supply chain to the B2C consumer.

Reports & Custom Research

Consumer Insight Reports

Product Protocepts

Nextin™ Ideations

Consumer Segmentation

Reports & Custom Research

Consumer Insight Reports

Product Protocepts

Nextin™ Ideations

Consumer Segmentation

Insights You Can Act On

Growth Strategies

Go-to-Market

Branding & Marketing

Investments & M&A

Insights You Can Act On

Growth Strategies

Go-to-Market

Branding & Marketing

Investments & M&A

The MarketPlace Branding Logo
The MarketPlace Branding Logo

LED BY STRATEGISTS AND BRAND EXPERTS

Founded by MarketPlace

Founded by MarketPlace

Since 2002, MarketPlace Branding has been a leading source of innovative insights, strategic consulting, and brand development for B2B and CPG food, beverage, supplement, and pet businesses.

Since 2002, MarketPlace Branding has been a leading source of innovative insights, strategic consulting, and brand development for B2B and CPG food, beverage, supplement, and pet businesses.

What our customers & partners say.

1 / 3

Specific product benefits, specific ingredients, and even product formats—those [insights] are really useful to my work.

Hannah Hughes

Senior Director of Innovation

Fera Pets

portrait of Hannah Hughes
Jim Meyer
Italgrani USA logo, Nextin customer
Amanda White
SupplySide logo, Nextin media partner

What our customers & partners say.

Specific product benefits, specific ingredients, and even product formats—those [insights] are really useful to my work.

Hannah Hughes

Senior Director of Innovation

Fera Pets