Nextin Research Logo in White
Nextin Research Logo in White
Abbreviated Nextin Research Logo in White for Mobile
Nextin Research Logo in White

What's Next in Pet Nutrition & Care

Nextin™ is one of the most comprehensive sources of pet market research, with distinct cat and dog data and insights.

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Products

Petsmart logo, a Nextin Research Customer
Petsmart logo, a Nextin Research Customer
Target logo, a Nextin Research Customer
Bark, a Nextin Research Customer
Tropiclean logo, a Nextin Research Customer
Huggibles logo, a Nextin Research Customer
Purina logo, a Nextin Research Customer

NEXTIN'S Forward-looking VIEW OF THE PET MARKET

NEXTIN'S Forward-looking VIEW OF THE PET MARKET

Predicting market trends with 92% accuracy.

Know what's on pet parent's minds before it's on shelves. Our pet market research synthesizes emerging consumer demand, macro industry dynamics, and nutrition breakthroughs to bring you insights that keep you ahead of the innovation curve.

Know what's on pet parent's minds before it's on shelves. Our pet market research synthesizes emerging consumer demand, macro industry dynamics, and nutrition breakthroughs to bring you insights that keep you ahead of the innovation curve.

THE LATEST PET INSIGHTS

June 2026

PET INSIGHTS

June 2026

DOG PARENT PURCHASE DRIVER

53% of dog owners report at least one values-driven motivation that would lead them to pay more for a pet product.

CAT PARENT PURCHASE DRIVER

3 out of 4 cat owners are more likely to purchase from a brand whose values align with their own.

CANINE DENTAL CARE

68% of dogs sleep in their person's bed and are allowed on the couch, making fresh breath important.

A chart comparing how Nextin Research collects data and insights that inform you ahead of the growth curve V other competitors.
A chart comparing how Nextin Research collects data and insights that inform you ahead of the growth curve V other competitors.
A chart comparing how Nextin Research collects data and insights that inform you ahead of the growth curve V other competitors.
A CPG product protocept featuring the latest dog supplement insights, showing a supplement steak sauce topper
A woman cuddling her dog

JOIN US

Oct. 29, 2026

Nicole Hill of Nextin to speak at SupplySide Global 2026

What are our pet Data & research offerings?

What are our pet Data & research offerings?

Pet Parent Insight Reports

Custom Services

Nextin Ideations

Expert strategist-led, data-informed ideation sessions that bring clarity and confidence.

Product Protocepts

Bring capabilities and consumer insights to life with high-fidelity concept renderings.

Custom Research

Niche down into data and insights that are specifically relevant to your project.

Nextin Ideations

Expert strategist-led, data-informed ideation sessions that bring clarity and confidence.

Product Protocepts

Bring capabilities and consumer insights to life with high-fidelity product renderings.

Custom Research

Niche down into data and insights that are specifically relevant to your project.

Nextin Ideations

Expert strategist-led, data-informed ideation sessions that bring clarity and confidence.

Product Protocepts

Bring capabilities and consumer insights to life with high-fidelity product renderings.

Custom Research

Niche down into data and insights that are specifically relevant to your project.

Founded on 20+ YEARS OF Category EXPERTISE

We're embedded in the pet industry.

Our research is conducted by specialists in the pet supplement, treats, food, and dental and grooming categories across CPG and B2B. This has led to some of our proudest industry moments: media citations, speaking engagements, and co-published research.

Our research is conducted by specialists in the pet supplement, treats, food, and dental and grooming categories across CPG and B2B. This has led to some of our proudest industry moments: media citations, speaking engagements, and co-published research.

Nextin Partnerships

Nextin is proud to be a preferred research supplier of the National Animal Supplement Council and the Pet Sustainability Coalition—we've teamed up with the industry's most trusted organizations to unveil insights.

NASC Preferred Supplier Pet Sustainability Coalition Partner Logos

Nextin Partnerships

Nextin is proud to be a preferred research supplier of the National Animal Supplement Council and the Pet Sustainability Coalition—we've teamed up with the industry's most trusted organizations to unveil insights.

NASC Preferred Supplier Pet Sustainability Coalition Partner Logos

Nextin Partnerships

Nextin is proud to be a preferred research supplier of the National Animal Supplement Council and the Pet Sustainability Coalition—we've teamed up with the industry's most trusted organizations to unveil insights.

NASC Preferred Supplier Pet Sustainability Coalition Partner Logos

Nextin Partnerships

Nextin is proud to be the research partner of the National Animal Supplement Council and the Pet Sustainability Coalition.

NASC Preferred Supplier Pet Sustainability Coalition Partner Logos

Industry Events

From Petfood Forum to the NASC Annual Conference to Global Pet Expo, you'll find us walking expos and sharing exclusive insights.

An image of Nicole Hill speaking on stage at a Pet Food Industry event

Industry Events

From Petfood Forum to the NASC Annual Conference to Global Pet Expo, you'll find us walking expos and sharing exclusive insights.

An image of Nicole Hill speaking on stage at a Pet Food Industry event

Industry Events

From Petfood Forum to the NASC Annual Conference to Global Pet Expo, you'll find us walking expos and sharing exclusive insights.

An image of Nicole Hill speaking on stage at a Pet Food Industry event

Industry Events

From Petfood Forum to the NASC Annual Conference to Global Pet Expo, you'll find us walking expos and sharing exclusive insights.

An image of Nicole Hill speaking on stage at a Pet Food Industry event

Sourced & Cited by Leading Pet Publishers

Sourced & Cited by Leading Pet Publishers

Whole Foods Magazine logo
Pet Worldwide logo
Pet Worldwide logo
Pet Food Processing logo
PETS International logo
Petfood Industry Logo
Pets Care Industry News logo

WHO IS NEXTIN FOR?

Clarity and confidence for visionaries.

We've anticipated the pet nutrition consumer insights, ingredient demand signals, and market trends you'll need to innovate and invest with confidence.

We've anticipated the pet nutrition consumer insights, ingredient demand signals, and market trends you'll need to innovate and invest with confidence.

Innovators and Brands

Validate pet product innovation concepts and refine positioning with consumer-backed dog and cat market data.

Ingredient Suppliers

Identify which functional pet ingredients are gaining consumer traction before category adoption peaks.

Advisors & Consultants

Sharpen pet category strategies with forward-looking consumer data your clients can't find anywhere else.

Retailers & Buyers

Understand pet owner cross-category behaviors and product preferences before demand peaks in your market.

Investors & Analysts

Assess category growth with primary consumer data on adoption curves and trends.

Publishers & Journalists

Connect breaking narratives to quantitative consumer data you can cite with confidence.

Pet Resources & Nextin News

Image of dog parent cuddling dog in a yellow rain jacket
ARTICLE

Nina Marciano

How to Forecast New Pet Trends

What’s the best way to spot new pet trends that have the potential to encourage pet market growth?

Portrait of Nicole Hill
EVENT

SupplySide Global

Nicole Hill to speak on pet nutrition trends at SupplySide Global 2026

Nicole Hill takes the stage at SupplySide Global to break down where pet nutrition is headed and where the science still needs to catch up.

Image of cat parent playing with cat.
IN THE NEWS

Petfood Industry

Pet Food Industry Covers Nextin's Latest Cat Market Research

This week featured Nextin Research in a news report on the newly released Nextin Cat Market Insights Report, highlighting a standout finding.

Girl playing with her dog
PODCAST

Petfood Industry

What are the latest dog trends in the pet food space?

Nicole Hill unpacks the evolving dynamics shaping dog bowls on the Trending: Pet Food podcast.

Image of dog parent cuddling dog in a yellow rain jacket
ARTICLE

Nina Marciano

How to Forecast New Pet Trends

What’s the best way to spot new pet trends that have the potential to encourage pet market growth?

Portrait of Nicole Hill
EVENT

SupplySide Global

Nicole Hill to speak on pet nutrition trends at SupplySide Global 2026

Nicole Hill takes the stage at SupplySide Global to break down where pet nutrition is headed and where the science still needs to catch up.

Image of cat parent playing with cat.
IN THE NEWS

Petfood Industry

Pet Food Industry Covers Nextin's Latest Cat Market Research

This week featured Nextin Research in a news report on the newly released Nextin Cat Market Insights Report, highlighting a standout finding.

Image of dog parent cuddling dog in a yellow rain jacket
ARTICLE

Nina Marciano

How to Forecast New Pet Trends

What’s the best way to spot new pet trends that have the potential to encourage pet market growth?

Portrait of Nicole Hill
EVENT

SupplySide Global

Nicole Hill to speak on pet nutrition trends at SupplySide Global 2026

Nicole Hill takes the stage at SupplySide Global to break down where pet nutrition is headed and where the science still needs to catch up.

Image of dog parent cuddling dog in a yellow rain jacket
ARTICLE

Nina Marciano

How to Forecast New Pet Trends

What’s the best way to spot new pet trends that have the potential to encourage pet market growth?

What our customers & partners say.

1 / 1

Specific product benefits, specific ingredients, and even product formats—those [insights] are really useful to my work.

Hannah Hughes

Senior Director of Innovation

Fera Pets

portrait of Hannah Hughes

What our customers & partners say.

1 / 3

Specific product benefits, specific ingredients, and even product formats—those [insights] are really useful to my work.

Hannah Hughes

Senior Director of Innovation

Fera Pets

portrait of Hannah Hughes
Jim Meyer
Italgrani USA logo, Nextin customer
Amanda White
SupplySide logo, Nextin media partner

What our customers & partners say.

Specific product benefits, specific ingredients, and even product formats—those [insights] are really useful to my work.

Hannah Hughes

Senior Director of Innovation

Fera Pets