Nextin™ Product Protocepts
Bring your innovation to life through high-fidelity, insights-backed product protocepts.
Bring your innovation to life through high-fidelity, insights-backed product protocepts.
ACCELERATE YOUR INNOVATION
Product Protocepts
Product Protocepts
Our research brings forward-looking views of where your category is headed. Product Protocepts take those insights one step further. They translate consumer trend projections into high-fidelity product concepts your team can see, react to, and build on. Each protocept is grounded in primary consumer research and brought to life with branding, format, flavor, and positioning expertise.
Our research brings forward-looking views of where your category is headed. Product Protocepts take those insights one step further. They translate consumer trend projections into high-fidelity product concepts your team can see, react to, and build on. Each protocept is grounded in primary consumer research and brought to life with branding, format, flavor, and positioning expertise.
39%
of beverage consumers say they're motivated to try a calming beverage
27%
say they've purchased a beverage to reduce stress or anxiety in the prior month
30%
want antioxidants in beverages—even more so among green tea drinkers
2.71x
more likely to have consumed lotus flower tea if already a Functional Beverage Consumer
FOR CPG BRANDS & INNOVATION TEAMS
Getting alignment on a new product direction can be the most challenging step of commercialization. A Nextin Product Protocept gives your team something concrete to react to and refine. They combine vision with consumer demand data in a product concept your stakeholders can see. Whether you're testing a new application or validating a concept before formulation, your team will have what they need to conceptualize a future portfolio.
FOR CPG BRANDS & INNOVATION TEAMS
Getting alignment on a new product direction can be the most challenging step of commercialization. A Nextin Product Protocept gives your team something concrete to react to and refine. They combine vision with consumer demand data in a product concept your stakeholders can see. Whether you're testing a new application or validating a concept before formulation, your team will have what they need to conceptualize a future portfolio.
FOR INGREDIENT SUPPLIERS & CO-MANS
Brand owners need to see demand before they commit to a formulation. When your protein isolate, functional fiber, or bioactive ingredient is featured in a forward-looking product concept backed by consumer data, you're showing them what the opportunity looks like in a finished product. For contract manufacturers, the same logic applies: show up with data-backed concepts instead of waiting for a client RFP.
FOR INGREDIENT SUPPLIERS & CO-MANS
Brand owners need to see demand before they commit to a formulation. When your protein isolate, functional fiber, or bioactive ingredient is featured in a forward-looking product concept backed by consumer data, you're showing them what the opportunity looks like in a finished product. For contract manufacturers, the same logic applies: show up with data-backed concepts instead of waiting for a client RFP.
Meet Our Branding Experts
Our protocepts are created by the same team behind award-winning packaging and brand work for leading CPG companies.
Our protocepts are created by the same team behind award-winning packaging and brand work for leading CPG companies.
Group Creative Direcor
Shelby White
Shelby’s award-winning design experience for CPG and pet brings Nextin's consumer insights to life in reports and data visualizations that make the numbers tell visual stories.
Research Manager
Jon Copeland
Jon directs Nextin's research methodology as he turns proprietary consumer data across supplements, pet, and food categories into actionable market intelligence.
Sr Brand Strategist
Haley Palmer
A strategist with graduate communications training and proven wellness brand experience, Haley brings the rigor Nextin clients need to confidently move from insight to action.
Brand Strategist
Andrea Bleikamp
A linguistics background sharpens Andrea's ability to decode how consumers think as she translates Nextin data into messaging that earns trust and drives growth.
Group Creative Direcor
Shelby White
Shelby’s award-winning design experience for CPG and pet brings Nextin's consumer insights to life in reports and data visualizations that make the numbers tell visual stories.
Research Manager
Jon Copeland
Jon directs Nextin's research methodology as he turns proprietary consumer data across supplements, pet, and food categories into actionable market intelligence.
Sr Brand Strategist
Haley Palmer
A strategist with graduate communications training and proven wellness brand experience, Haley brings the rigor Nextin clients need to confidently move from insight to action.
