Strategic Planning Ideation for Executive Leadership teams
Integrates consumer demand trajectories, competitive white space, and category momentum signals into a prioritized strategic blueprint for 12–36 month resource and allocation decisions.
Innovation Ideation for R&D and Product Development teams
Surfaces unmet need-states, emerging formats, and ingredient-level demand signals to give your pipeline a ranked opportunity set in weeks rather than a scoping phase that stretches into quarters.
Market Expansion Ideations for Growth Strategy teams
Cross-references consumer demand signals, market dynamics, and competitive coverage gaps to identify specific audiences, occasions, and need-states where demand is building but supply hasn't kept up.
Audience Insights Ideation for Marketing and Insights teams
Moves past broad demographic summaries to behavioral profiles defined by purchase drivers, usage patterns, and need-state alignment—specific enough for product, marketing, and innovation teams.
Brand Positioning Ideation for Marketing and Brand teams
Maps competitive territory, consumer permission boundaries, and unoccupied positioning space to surface a viable, defensible positioning strategy anchored in market evidence.
Messaging Strategy Ideation for Strategy and Marketing teams
Builds a benefit hierarchy, proof points, and channel-specific messaging strategies that connect positioning to in-market execution—and align marketing and regulatory teams in a single session.
Competitive Response Ideation for Marketing and Regulatory teams
Delivers a rapid situational read covering exposure by segment and channel, differentiation inventory, and counter-opportunity identification when a competitor launch or repositioning requires an immediate response.
Portfolio Evaluation Ideation for Investment teams managing holdings
Adds a demand-side dimension to existing financial and brand data—mapping brand strength relative to category momentum, consumer needs, and competitive exposure signals across your holdings.
M&A Target Screening Ideation for Corporate Development and PE/VC teams
Assesses target strategies with emerging consumer demand, portfolio alignment, and market growth durability to ground your buy-side or sell-side thesis and to help you weather market dynamics.
Meet Our Strategist & Ideation Leaders
President
Tracy Landau
With 30+ years spanning global flavor systems, CPG brand strategy, and B2B consulting, Tracy built the expertise — and the firm — that powers Nextin's consumer intelligence.
VP of Strategy & Innovation
Nicole Hill
Two decades connecting consumer demand to brand strategy make Nicole the force behind Nextin's ability to see what's next and drive results for clients.
Account Strategy Director
Jim Hibsch
Jim’s career bridges B2B suppliers to B2C brands, which informs how he applies Nextin insights to compel consumers and drive revenue in food, pet, and supplements.
Strategy Director
Jake Klinghammer
A rare mix of disciplines spanning journalism, finance, and business, Jake helps Nextin clients turn emerging demand signals into effective brand strategies.
