Custom Research
Gain clarity around your biggest, most specific questions and challenges.
Gain clarity around your biggest, most specific questions and challenges.
GET EXACTLY THE DATA AND INSIGHTS YOU NEED
Data Snapshot
Data Snapshot
Existing Nextin data, custom analysis for your business. A more efficient way to get custom insights that your supplement, food, beverage, or pet business can act on.
Existing Nextin data, custom analysis for your business. A more efficient way to get custom insights that your supplement, food, beverage, or pet business can act on.
CoMMISSION YOUR OWN RESEARCH
Custom Reports
Custom Reports
When you have million-dollar questions that syndicated data alone can't answer, custom research illuminates the path forward. Same category expertise. Excusive data and insights.
When you have million-dollar questions that syndicated data alone can't answer, custom research illuminates the path forward. Same category expertise. Excusive data and insights.
MONITOR YOUR BRAND'S HEALTH ACROSS MARKET REGIONS
Brand Health Tracker
Brand Health Tracker
Measures your brand's awareness, consideration, purchase, and loyalty—wave over wave, market by market. Track funnel conversion rates, competitive positioning, attribute associations, and Net Promoter Scores across specific DMAs so every campaign decision is grounded in real consumer data, not assumption.
Measures your brand's awareness, consideration, purchase, and loyalty—wave over wave, market by market. Track funnel conversion rates, competitive positioning, attribute associations, and Net Promoter Scores across specific DMAs so every campaign decision is grounded in real consumer data, not assumption.
FOR MARKETING AND BRAND TEAMS
Other Custom Research
Other Custom Research
Nextin's custom research capabilities extend beyond category reports — from voice of the customer and concept testing to packaging strategy and rebrand validation. Whatever the question, we design the study to answer it.
Nextin's custom research capabilities extend beyond category reports — from voice of the customer and concept testing to packaging strategy and rebrand validation. Whatever the question, we design the study to answer it.
Consumer Behavior Research
Maps what, why, and where your target consumers make decisions, from category entry to brand loyalty.
Consumer Behavior Research
Maps what, why, and where your target consumers make decisions, from category entry to brand loyalty.
Voice of the Customer
Captures direct consumer sentiment regarding your products, positioning, or concepts.
Voice of the Customer
Captures direct consumer sentiment regarding your products, positioning, or concepts.
B2B Research
Surfaces the demand signals, white space, and category dynamics that inform your B2B sales and partnership strategy.
B2B Research
Surfaces the demand signals, white space, and category dynamics that inform your B2B sales and partnership strategy.
Innovation Insights
Identifies unmet need-states, emerging formats, and ingredient-level demand signals to fuel your next product development pipeline.
Innovation Insights
Identifies unmet need-states, emerging formats, and ingredient-level demand signals to fuel your next product development pipeline.
Product Concept Testing
Validates new product ideas with real consumers before investment locks in so you enter the market with confidence.
Product Concept Testing
Validates new product ideas with real consumers before investment locks in so you enter the market with confidence.
Brand Strategy
Connects consumer preference data to packaging decisions, ensuring your design communicates the right benefits to the right buyer.
Brand Strategy
Connects consumer preference data to packaging decisions, ensuring your design communicates the right benefits to the right buyer.
CPG Packaging Testing
Tests packaging concepts with target consumers to optimize shelf impact, label communication, and purchase intent.
CPG Packaging Testing
Tests packaging concepts with target consumers to optimize shelf impact, label communication, and purchase intent.
Pre-Market Product Trial
Gathers real consumer feedback on your product before launch to refine positioning, formulation, or go-to-market approach.
Pre-Market Product Trial
Gathers real consumer feedback on your product before launch to refine positioning, formulation, or go-to-market approach.
Rebrand Testing
Measures consumer response to proposed brand changes so repositioning decisions are grounded in evidence, not instinct.
Rebrand Testing
Measures consumer response to proposed brand changes so repositioning decisions are grounded in evidence, not instinct.
Stakeholder Surveys
Delivers structured, credible data to align internal teams, inform board decisions, or support investor conversations.
Stakeholder Surveys
Delivers structured, credible data to align internal teams, inform board decisions, or support investor conversations.
Meet a Few of Our Strategists
Nextin's custom research is led by strategists and analysts with deep category expertise across pet nutrition, supplements, functional ingredients, food and beverage, and women's health.
Nextin's custom research is led by strategists and analysts with deep category expertise across pet nutrition, supplements, functional ingredients, food and beverage, and women's health.
President
Tracy Landau
With 30+ years spanning global flavor systems, CPG brand strategy, and B2B consulting, Tracy built the expertise — and the firm — that powers Nextin's consumer intelligence.
President
Tracy Landau
With 30+ years spanning global flavor systems, CPG brand strategy, and B2B consulting, Tracy built the expertise — and the firm — that powers Nextin's consumer intelligence.
VP of Strategy & Innovation
Nicole Hill
Two decades connecting consumer demand to brand strategy make Nicole the force behind Nextin's ability to see what's next and drive results for clients.
VP of Strategy & Innovation
Nicole Hill
Two decades connecting consumer demand to brand strategy make Nicole the force behind Nextin's ability to see what's next and drive results for clients.
Account Strategy Director
Jim Hibsch
Jim’s career bridges B2B suppliers to B2C brands, which informs how he applies Nextin insights to compel consumers and drive revenue in food, pet, and supplements.
Account Strategy Director
Jim Hibsch
Jim’s career bridges B2B suppliers to B2C brands, which informs how he applies Nextin insights to compel consumers and drive revenue in food, pet, and supplements.
Research Manager
Jon Copeland
Jon directs Nextin's research methodology as he turns proprietary consumer data across supplements, pet, and food categories into actionable market intelligence.
Research Manager
Jon Copeland
Jon directs Nextin's research methodology as he turns proprietary consumer data across supplements, pet, and food categories into actionable market intelligence.
