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What's Next in Health & Nutrition

Among the most integrated nutrition market research, connecting functional ingredients, supplements, food, and beverage.

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Psychographics

Purchase Drivers

Need States

Vitamins

Formats

Minerals

Proteins

Botanicals

Functional F&B

Retail Channels

Category Crossover

Supplements

Products

NEXTIN'S FORWARD-LOOKING VIEW OF THE HEALTH & NUTRITION MARKET

Predicting trends with 92% accuracy.

Supplement trends. Functional food and beverage momentum. The ingredients on the label. Stay ahead of the innovation curve with nutraceutical market research that synthesizes emerging consumer demand, macro industry dynamics, and health and nutrition breakthroughs.

THE LATEST SUPPLEMENT INSIGHTS

June 2026

SUPPLEMENT INSIGHTS

NUTRACEUTICAL INGREDIENTS

72% of supplement consumers are habitual and consistent users.

SUPPLEMENT FORMATS

32% of athletes prefer non-standard supplement formats including powder mixes added to food and warm beverages.

PURCHASE DRIVERS

44% of consumers use both media sources and personal references like doctors and family when making supplement decisions.

A chart comparing how Nextin Research collects data and insights that inform you ahead of the growth curve V other competitors.

A CPG product protocept of a sleep support and skin health supplement in chewable format.

A man scooping out a protein supplement to mix into a drink.

JOIN US

July 2026

Meet us in-person at IFT First's Innovation Pavilion

What are our NUTRITION Data & research offerings?

Nutrition Consumer Insight Reports

Custom Research Services

Nextin Ideations

Expert strategist-led, data-informed ideation sessions that bring clarity and confidence.

Product Protocepts

Bring capabilities and consumer insights to life with high-fidelity concept renderings.

Custom Research

Niche down into data and insights that are specifically relevant to your project.

Nextin Ideations

Expert strategist-led, data-informed ideation sessions that bring clarity and confidence.

Product Protocepts

Bring capabilities and consumer insights to life with high-fidelity product renderings.

Custom Research

Niche down into data and insights that are specifically relevant to your project.

Nextin Ideations

Expert strategist-led, data-informed ideation sessions that bring clarity and confidence.

Product Protocepts

Bring capabilities and consumer insights to life with high-fidelity product renderings.

Custom Research

Niche down into data and insights that are specifically relevant to your project.

Founded on 20+ YEARS OF SUPPLEMENT INDUSTRY EXPERTISE

We're embedded in the nutrition industry.

Our research is conducted by specialists who are immersed in supplement, functional ingredient, and nutrition markets across CPG and B2B. This has led to some of our proudest industry moments: media citations, speaking engagements, and co-published research.

IFT Partnership

Nextin is proud to be the research partner of the Institute of Food Technologists—we've teamed up with the industry's most trusted organizations to unveil insights.

IFT Partnership

Nextin is proud to be the research partner of the Institute of Food Technologists—we've teamed up with the industry's most trusted organizations to unveil insights.

IFT Partnership

Nextin is proud to be the research partner of the Institute of Food Technologists—we've teamed up with the industry's most trusted organizations to unveil insights.

IFT Partnership

Nextin is proud to be the research partner of the Institute of Food Technologists—we've teamed up with the industry's most trusted organizations to unveil insights.