Jake Klinghammer of Nextin speaks with Nutritional Outlook

At Nextin Research, our latest conversation with Nutritional Outlook reinforces a core tenet: innovation starts with understanding the consumer at a need-state level.

Listen to Jake Klinghammer as he covers how supplement growth is being driven by distinct motivations—brain health, energy, gut health, and weight management—with GLP-1 emerging as a major force shaping both product development and positioning.

We’re seeing a dual opportunity around GLP-1: brands can innovate through companion products that support users of GLP-1 drugs or develop non-pharma alternatives that naturally stimulate GLP-1 production.