Chomps announces limited-edition "Snack-O-Lantern," cites Nextin Research

At Nextin Research, our insights are designed to spark real-world innovation—and the Snack-O-Lantern is a clear example of that in action.

Inspired by our latest findings on modern family snacking habits, this jerky-based product was developed to meet three key needs we identified:

• 45% of parents are seeking protein-rich snacks

• 43% are looking for reduced-sugar options

• 47% prioritize grab-and-go convenience

By translating these insights into a seasonal offering, the brand created a product that aligns directly with evolving consumer expectations. With 0g total sugar, 10+ grams of grass-fed, grass-finished beef, and a portable format, it delivers on the core attributes today’s families are demanding—demonstrating how insight-led innovation can reshape and improve traditional occasions like Halloween.