Product Development & Innovation Teams
Identify which need-states, ingredients, and delivery formats are gaining consumer traction to prioritize formulation and format strategies grounded in demand data.

Brand & Marketing Strategists
Shape positioning, messaging, and audience targeting using psychographic profiles of category consumers, complete with channel preferences and information-source behaviors.

Ingredient Suppliers & Sales Teams
Arm customer conversations with evidence on which ingredients consumers are researching, consuming, and adopting and where gaps between interest and purchase signal emerging opportunity.

Advisors & Consultants
Sharpen category strategies with forward-looking consumer data your clients can't find anywhere else—ready to integrate into competitive assessments, category reviews, and client presentations.

Insights & Strategy Professionals
Integrate Nextin's consumer data into competitive assessments, category reviews, and board-level presentations with ready-to-use charts, tables, and a consumer intelligence snapshot.

Category & Channel Managers
Understand where consumers shop online vs. brick-and-mortar, Amazon vs. mass retail vs. specialty and how purchase influencers differ across consumer subgroups.