Pet Food Industry Covers Nextin's Latest Cat Market Research

This week Pet Food Industry featured Nextin Research in a news report on our newly released Nextin Cat Market Insights Report, highlighting a standout finding: three out of four U.S. cat owners are more likely to purchase from brands whose values align with their own, and 41% would pay more for products that reflect those values.

Our report draws on a proprietary survey of 1,213 U.S. cat owners to map consumer behavior, ingredient demand, and untapped opportunities across cat food, treats, and supplements—segmenting owners into groups including Sustainability Investors, Fresh Feeders, and Omnichannel Shoppers, each with distinct behavioral profiles that point to specific product and channel opportunities. "From emerging protein preferences to supplement demand signals, the Nextin Cat Report is overflowing with prescient insights that brands, suppliers, retailers, and investors can put into action," said Nicole Hill, Vice President of Strategy and Innovation.