What are the latest dog trends in the pet food space?

Listen to Nicole Hill, as she unpacks the evolving dynamics shaping dog nutrition on the Trending: Pet Food podcast by Petfood Industry. Drawing from Nextin's latest Dog Consumer Intelligence Report, she explores a fundamental shift in how dog parents approach feeding: The data shows that they're moving away from single-product loyalty toward building a “bowl” across formats like kibble, fresh, toppers, and supplements. This behavior reflects a growing tension in the market: consumers are simultaneously seeking natural ingredients, targeted health benefits, and affordability. The result is a more experimental, less brand-loyal shopper who is actively mixing solutions to meet their dog’s perceived needs.

Nicole also highlights how the market is reorganizing around need states rather than traditional categories. Functional benefits like canine gut health, mobility, and immunity are increasingly central, but they coexist with emotional drivers and economic realities.

For more, listen to the podcast at the link below.