Nextin Research examines dog trends through 2027

With the launch of our latest Consumer Intelligence Report in the dog/canine category, PetFood Industry featured some of the key insights in the report:

"Nearly 30% of price-agnostic dog owners feed premium pet foods, and about two-thirds of this group are also willing to pay more for sustainable pet products," said Nicole Hill, vice president of strategy and innovation for MarketPlace. 

We call this subgroup 'Invested Idealists,' and these values-driven consumers stand to be early adopters of sustainability innovation in premium pet products across the board," she added. "For brands that want to connect with Invested Idealists or other consumer segments, Nextin Dog Trends reveals influential marketing channels, motivating product benefits, purchase behaviors, and more."

To read the full article, follow the link below.