Pet parents of today and tomorrow

We’re excited to share that Nextin’s Jon Copeland will be presenting at the Pet Food Processing Exchange, where he’ll unveil the latest insights from our 2025 Dog Trends and Cat Trends consumer survey.

Jon will dive into the top need states driving purchase decisions—ranging from indoor, hairball, daily wellness, digestion, and dental care for cats, to skin and coat, daily wellness, joint health, digestion, and weight management for dogs.

During the session, Jon will also explore how brands can translate these insights into action, including multi‑media strategies that leverage veterinarians and social channels, and omnichannel retail approaches tailored to different pet types and generational preferences.

We hope to see you there!