Introduction & Methodology

• What’s Inside
• Methodology
• Audience and Segment Definitions
• Reading Guide
• Table 1.02: Comparative Scenarios: Difference vs. Index

Cat Owners at a Glance

• Households With Cats
• Categories Purchased
• Did You Know
• More Likely to Purchase Cat Nutrition Products

Cat Trend Snapshot

• The Path to Purchase
• What Do Cat Owners Buy?
• Table 2.01: Cat Product Categories Purchased
• Where Cat Owners Get Their Information
• Table 2.02: Top Sources of Cat Health and Nutrition Information
• Benefits That Motivate Cat Product Purchase
• Table 2.03: Benefits That Motivated Cat Food, Treat, or Supplement Purchase
• Where Cat Owners Shop
• Table 2.04: Retail Channels for Cat Product Purchases

Cat Parent Psychographics

• The Lifestyles of Cat Parents
• Cat Adoption Insights
• Daily Life With Cats
• Cats on the Move
• Humanization in Play
• Proactive Health for Purebred Cats
• Treating Indoor/Outdoor Cats
• Lickable Treat Purchase Points to Highly Engaged Segment
• The Values-Driven Cat Parent
• Table 3.01: Corporate Responsibility Initiatives and Influence
• Sustainable Cat Parenting
• The Influence of Sustainability Factors
• Table 3.02: Sustainability Influences on Cat Nutrition Purchases
• Sustainability Investors

Cat Food Trends and Opportunities

• Cat Food Snapshot
• Life Stage: The Influence of Age on Cat Food Purchases
• Table 4.01: Life Stage-Specific Cat Food Purchases, Prior Month
• Dish Dynamics: The Making of a Meal
• Table 4.02: Food Types and Additions to Cats’ Meals, Prior Month
• The Influence of Ingredients
• Protein First: The Sources That Cat Owners Prioritize
• Table 4.03: First Ingredient Influence on Cat Food Purchases
• Formula Factors: Influential Ingredients and Attributes
• Table 4.04: Influence of Biotics, Other Functional Ingredients on Cat Food Purchases
• Table 4.05: Most Important Qualities in Cat Food
• Bolstering Benefits: Dishing Up Wellness
• Table 4.06: Consumer Interest in Cat Foods by Benefit

Cat Treat Trends and Opportunities

• Cat Treat Snapshot: Treating Behaviors
• Table 5.01: Cat Treat Types Fed, Prior Month
• Treat Feeding Behaviors
• What’s Fresh in Treating
• Table 5.02: Premium Cat Treats: Consumer Interest and Adoption
• Table 5.03: Functional Treats: Consumer Interest and Adoption

Cat Supplement Trends and Opportunities

• Snapshot: The Cat Supplement Purchaser
• What Cat Supplement Purchasers Feed Their Pets
• Cross-Category Purchases
• Table 6.01: Cross-Category Purchases by Cat Supplement Subgroup
• The Cat Supplement Purchase Journey
• Benefits, Pricing, and Purchase Decisions
• Table 6.02: Attributes Guiding the Path to Cat Supplement Purchases
• Table 6.03: Benefits That Motivate Cat Product Purchase, Prior 12 Months
• The Influence of Ingredients
• Table 6.04: Ingredients Associated with Positive Health Benefits for Cats
• Table 6.05: Ingredients Researched for >1 Hour, Prior 12 Months
• Cat Supplement Formats: What’s Trending, What’s Ahead
• Supplement Delivery Systems
• Table 6.06: Supplement Formats Preferred by Cat Supplement Purchasers
• Cat Supplement Shopping Behaviors
• Table 6.07: Retail Channels Shopped by Cat Supplement Purchasers

Glossary of Terms

About Nextin Research

About MarketPlace

Index of Charts

Cat Ownership and Lifestyles

• Multi-Species Pet Ownership in Cat-Owning Households
• Cat Product Purchase Decision-Makers
• Number of Cats in U.S. Households
• Ages of Cats in U.S. Households
• Coat Length/Texture of Cats in U.S. Households
• Coat Color/Pattern of Cats in U.S. Households
• Need-States Motivating Cat Product Purchases, Prior 12 Months

Cat Treat Trends

• Cat Treat Formats Fed, Prior Month
• Cat Treat Adoption and Interest by Type
• Cat Treat Attitudes and Usage by Benefit
• Cat Dental Product Adoption and Interest

Cat Food Trends

• Cat Food: Frequency of Meals
• Life Stage-Specific Cat Food Purchases, Prior Month
• Cat Feeding Habits and Behaviors
• Fed in Cats’ Meals, Prior Month
• Cat Supplement Types Added to Meals in the Prior Month
• Perceptions of Cat Feeding Behaviors
• Top Attributes Sought in Cat Food
• Cat Food Purchase Preferences by Format
• Influence of Packaging on Cat Food Purchases
• Interest and Adoption of Cat Food by Format
• Cat Food Purchase Considerations
• Interest and Adoption of Cat Food by Benefit
• Cat Food Purchase Influencers
• Influence of Biotics on Cat Food Purchases
• Influence of Ingredients on Cat Food Purchases
• Novel and Conventional Ingredient Influence on Cat Food Purchase
• Trial Potential for Cat Foods Made with Novel Proteins

Cat Supplement Trends

• Ingredient Association with Cat Health Benefits
• Cat Supplement Usage and Frequency
• The Start of the Cat Supplement Shopping Journey
• Cat Supplement Purchase Considerations
• Confidence-Inspiring Attributes in Cat Supplements
• Quality Associations in Cat Supplements
• Cat Supplement Format Preferences

The Cat Product Purchase Journey

• The Influence of Personal Values on Cat Product Purchases
• The Influence of Sustainability Factors on Cat Product Purchases
• Cat Origin Story
• Cat Lifestyle Factors
• Interest and Adoption of Cat Health Products
• Interest and Adoption of Cat Products
• Interest and Adoption of Cat Waste Management Products

Cat Owner Demographics

• Cat Personality Traits
• Cat Friendliness
• Influences and Information Sources on Cat Health and Nutrition
• Ingredients Researched by Cat Owners, Prior 12 Months
• Retail Channels for Cat Product Purchases, Prior 12 Months
• Cat Products Purchased, Prior 12 Months
• Cat Owner Demographics: Gender
• Cat Owner Demographics: Sexual Orientation
• Cat Owner Demographics: Age Group
• Cat Owner Demographics: Household Income
• Cat Owner Demographics: Community Type