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Cat Trends: Insights Report, Charts, & Data Package

$6,295.50
PRE-ORDER + SAVE
was $6,995 Pre-Order + Save 10%
Explore how cat trends are shaping the future of the pet category
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Product Details

What’s next in the pet cat-egory?

Look forward with insights from Nextin’s 2025 survey of 1,213 U.S. cat parents.

Explore the attitudes, behaviors, and motivations of cat owners with revelatory pet market research comprising the opinions and behaviors of 1,213 U.S. pet parents who make purchase decisions for their cats. Nextin’s deep dive into current pet trends includes species-specific insights, highlighting the distinct needs of our feline friends and their humans.


Pre-Order today and save 10%!

Get access to the full research package upon publishing in Q3 2025.

The Cat Research Package Includes: Nextin Insights report (PDF), ready-to-use charts and tables for each question (PowerPoint, PDF), raw and normalized data (Excel)


[tab name='Topics to be Covered']
  • Cat-Specific Insights: What drives decisions for cat nutrition and care
  • Cat Supplements: Formats, Ingredients, and Attributes
  • Cat Food: Types, Ingredients, and Attributes
  • Cat Treats: Types, Ingredients, and Attributes
  • Psychographics + Purchase Decisions
  • Demand-Driving Need-States
  • Attitudes about Specific Ingredients
  • Sources of Information and Influence
  • The Path to Purchase
  • Shopping Behaviors
  • U.S. Cat Parent Demographics
[tab name='What You’ll Find Inside']
  • Nextin Insights: this 2025 cat trend report connects the dots between consumer data, nutrition science innovation, and supply chain dynamics to anticipate what’s next in pet trends specific to the cat segment
  • Data from our 2025 survey of 1,213 U.S. consumers
  • Hot Topic Spotlights, including cat food trends, cat treat trends, cat supplement trends, and more
  • Ready-to-use Charts provided in PowerPoint with embedded Excel data; also provided in PDF
  • Normalized Data (.XLSX): an individual Excel tab containing a table and chart representative of each question included in this data set
  • Raw Data (.XLSX): a single spreadsheet that provides access to thousands of individual data points, offering an opportunity for hundreds of unique data slices
[tab name='Optional Add-on Services']

Custom Data Slice +$2,500
Additional data analysis based on a single set of criteria; includes a customized Executive Summary. Get in touch to learn more.

Strategy Consulting +$5,000

Up to 12 hours of consulting from an experienced Strategist in your category. Discuss the possibilities specific to your ingredient, product, or brand. Includes a documented Executive Summary. Learn more about Strategy Consulting.

3 Protocept Renderings +$7,500

Illuminate the possibilities with three (3) digital Protocept Mockups that demonstrate how innovation might come to life in a packaged good. Ideal for use in presentations. Includes a discovery call to identify Protocept direction, with each of the 3 protocepts delivered in .PNG and .JPG formats. See protocept examples or get in touch to learn more.

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Cat Trends: Insights Report, Charts, & Data Package